Expert in Inbound
and Digital Marketing
I’m a Dutch father, husband, marketer, gamer and golfer dedicated to using and evangelizing technologies, systems and movements that generates better lives and organizations. The top of this site is about my professional life. Followed by my values. The values connect the professional part of this site with the other important things. Just like in my real life. Of course this site is always in development.
Marketing Manager at NEXUS Nederland
June 2022 – Present
A dream come true: marketing and communications for a company that builds software that enables hospitals and mental care organizations to provide better services.
I am leading the transition of our traditional marketing organization into one with a strong digital marketing strategy. With a deep knowledge of the latest trends and technologies in the digital world, including Hubspot, I work with internal teams and external partners to develop and implement effective marketing plans. By implementing Hubspot, we have streamlined our marketing process and improved our ability to manage customer relationships. I am passionate about using innovative solutions and technologies to achieve the best results, and ensure that we reach and convert our target audiences in the right way. Through data analysis and continuous optimization, we remain ahead of the curve and drive the growth of our organization.
Chief Science Officer Digitale Marktmeesters
January 2019 – Present
During my professional journey, I have created a special place that holds immense value in my quest for knowledge and expertise in digital marketing – Digitale Marktmeesters. This testing lab is my brainchild, my personal “knowledge laboratory of inbound and digital marketing.” In my spare time, I have meticulously built and nurtured this virtual realm, using it as a platform to test and expand my understanding of the ever-evolving digital landscape. Within the digital walls of Digitale Marktmeesters, I unleash my creativity, experiment with innovative strategies, and refine my skills. It is here that I push the boundaries of my knowledge, constantly seeking to stay ahead of the curve and cultivate a deeper understanding of the dynamics that drive successful digital campaigns.
Coach at De Werkmeester
March 2020 – May 2022
Coaching people to enhance their professional life.
Account management for governmental organizations.
Freelance Digital Marketing Consultant
May 2006 – September 2019
Proposition development OV-chipkaart (smartcard for public transport)
Branding OV-Chipkaart products
Business analytics for card machines
Action marketing pilot project Rotterdam
Provimi Pet Food
Product management private label German market
Proposition development NS Hispeed Business Card
Consultancy marketing department
Copywriting online media
Coaching Young Royal Haskoning
Coaching marketing & sales
Manager digital business development
Functional design Funeral Online
Product Manager at Group SEB
March 2000 – May 2006
Groupe SEB Nederland is in The Netherlands the marketing- and sales organization for the brands Tefal, Rowenta, Moulinex, Krups and Lagostina. At Groupe SEB I fulfilled the following roles:
Senior Product manager
Project Manager Heineken BeerTender
Product Manager Nespresso
Product Manager Electrical Cooking
Key user SAP implementation
In all the roles above I was fully responsible for all (online) marketing and communication activities of the products. I was also a member of the International Market & Product Teams in Lyon.
Commercial Specialist at Royal BAM Group
May 1995 – April 2000
In the Commercial Affairs department I was responsible for the development and implementation of the marketing and communication activities for the Installation Technology business unit. I was a member of the Group’s coordinating commercial team, which worked on the professionalization of Royal BAM Group’s marketing activities. Core task was business analysis for online presence.
I was also responsible for the commercial implementation of various large tender processes.
Arnhem Business School
Bsc. Management, Economy, and Law, earned June 1994
My love for videogames started in 1982. The game was Donkey Kong. I played it in de arcade of Henne Strand in Denmark. Soon at home we had a Philips Videopac and a Commodore VIC-20. After those classic machines I have owned a Commodore 64, Commodore Amiga, PC’s, Nintendo Switch and Playstations. My current daily drivers are a gaming PC and a Playstation 5. I love both single player and online multiplayer. Arma 3 has a special place. Every Thursday night I meet my friends online to play a mission.
My wife Marieke and I learned golf during a crash course at Golfpark Soestduinen. This a par 3 golfcourse. We have been playing in Soestduinen for a year. During that year we also played at par 4 and par 5 golfcourses in our region. We decided that we really liked the course in Putten. In October of 2021 we became members of Golfclub Putten. This golfclub is par 4 golfcourse close to our residence. We try to play every week and have a training session with the club pro every month.