7 Things to Do to Start with Marketing Automation in a Small Business
Introduction Marketing automation has become a crucial tool for small businesses aiming to streamline their marketing efforts and improve efficiency. By automating repetitive tasks, businesses can save time, enhance customer engagement, and drive revenue growth. In this article, we will explore seven essential things to do when starting with marketing automation in a small business. […]
The Power of AI in Marketing: A Co-Creation Process with ChatGPT
In the quest for competitive advantage, businesses today are turning to innovative technologies like Artificial Intelligence (AI). Among the various applications of AI, its role in enhancing marketing efforts has been particularly noteworthy. But how can AI impact marketing? To answer this question, we embarked on an exploratory journey, co-creating this article with OpenAI’s language […]
Exploring the Gap Between Mobile Gaming Ad Revenues and User Engagement: A Digital Marketing Perspective
Introduction The mobile gaming industry has seen a meteoric rise over the last decade, with an explosion of games, players, and revenues. Yet, despite mobile games accounting for 11.1% of total time spent on mobile, they only generate 3.8% of the total ad revenue in the mobile ecosystem. This intriguing insight was highlighted in a […]
PC versus Console: A Comprehensive Guide for Gamers Over 45
Introduction As technology continues to advance, the world of gaming has become increasingly diverse, with new platforms and options emerging all the time. For gamers over 45, the choice between PC gaming and console gaming can be particularly confusing. With so many factors to consider, it can be hard to know where to begin. In […]
The Rise of Older Gamers: How Technology is Bringing People Over 45 Back to the World of Gaming
I. Introduction The gaming industry has come a long way since its early days, and with the advancement of technology, it has become more immersive and exciting. As a result, it’s not just the younger generation that’s enjoying the fun and excitement of video games, but people of all ages. Among them, there’s a growing […]
The 3 reasons why I play cloud games
With cloud gaming the games run remotely on a server. The game is therefore not installed on the drive of the console or PC. All you need is a fast internet connection and a browser or an app. The game runs on the server, which sends the images to the app on your device. When […]
Why I play Arma 3 with friends every Thursday night
It started with the first Ghost Recon. I think still with ADSL internet and communication via TeamSpeak. At Ghost Recon, we didn’t realize how much of our imagination was being asked to see a real world in the limited graphics of our 1990s PCs. After a few years of not playing multiplayer much, the Ghost […]