7 Things to Do to Start with Marketing Automation in a Small Business

Man thinking of 7 things to do for marketing automation

Introduction Marketing automation has become a crucial tool for small businesses aiming to streamline their marketing efforts and improve efficiency. By automating repetitive tasks, businesses can save time, enhance customer engagement, and drive revenue growth. In this article, we will explore seven essential things to do when starting with marketing automation in a small business. […]

The Power of AI in Marketing: A Co-Creation Process with ChatGPT

Digital marketing on artificial writing

In the quest for competitive advantage, businesses today are turning to innovative technologies like Artificial Intelligence (AI). Among the various applications of AI, its role in enhancing marketing efforts has been particularly noteworthy. But how can AI impact marketing? To answer this question, we embarked on an exploratory journey, co-creating this article with OpenAI’s language […]