7 Things to Do to Start with Marketing Automation in a Small Business
Introduction Marketing automation has become a crucial tool for small businesses aiming to streamline their marketing efforts and improve efficiency. By automating repetitive tasks, businesses can save time, enhance customer engagement, and drive revenue growth. In this article, we will explore seven essential things to do when starting with marketing automation in a small business. […]
The Power of AI in Marketing: A Co-Creation Process with ChatGPT
In the quest for competitive advantage, businesses today are turning to innovative technologies like Artificial Intelligence (AI). Among the various applications of AI, its role in enhancing marketing efforts has been particularly noteworthy. But how can AI impact marketing? To answer this question, we embarked on an exploratory journey, co-creating this article with OpenAI’s language […]
Exploring the Gap Between Mobile Gaming Ad Revenues and User Engagement: A Digital Marketing Perspective
Introduction The mobile gaming industry has seen a meteoric rise over the last decade, with an explosion of games, players, and revenues. Yet, despite mobile games accounting for 11.1% of total time spent on mobile, they only generate 3.8% of the total ad revenue in the mobile ecosystem. This intriguing insight was highlighted in a […]