In the Loop: Staying Ahead in Inbound and Digital Marketing

7 Things to Do to Start with Marketing Automation in a Small Business

7 Things to Do to Start with Marketing Automation in a Small Business

Introduction Marketing automation has become a crucial tool for small businesses aiming to streamline their marketing efforts and improve efficiency.…
The Power of AI in Marketing: A Co-Creation Process with ChatGPT

The Power of AI in Marketing: A Co-Creation Process with ChatGPT

In the quest for competitive advantage, businesses today are turning to innovative technologies like Artificial Intelligence (AI). Among the various…
Exploring the Gap Between Mobile Gaming Ad Revenues and User Engagement: A Digital Marketing Perspective

Exploring the Gap Between Mobile Gaming Ad Revenues and User Engagement: A Digital Marketing Perspective

Introduction The mobile gaming industry has seen a meteoric rise over the last decade, with an explosion of games, players,…